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L'Oréal

Organization
Type Commercial
Focus Beauty, Makeup, New TLDs
Region EUR
Country
  • France
Founded 1909
Founders Eugène Schueller
Websites http://www.loreal.com/dispatch.aspx?

L'Oréal is the world's largest cosmetics and beauty product manufacturer;[1] it has applied for 15 new gTLDs in ICANN's gTLD expansion program. 5 of the 15 are gTLDs for generic terms related to its business interests (.beauty, .skin, .makeup, .salon, .hair), and the other 10 are Brand TLDs representing brands it owns (.redken, .lancome, etc.); one of its 10 brand applications is an IDN (.欧莱雅) for "L'Oréal" in Hans Chinese.[2] It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the TLD.[3][4]

The company has been working with the new gTLD consultancy, FairWinds Partners.[5] They have contracted Verisign to provide their technical backend registry services.[6] Their Chief Digital Officer, Georges-Edouard Dias, is to be a keynote speaker at the Digital Marketing & gTLD Strategy Congress in March, 2013.[7] The conference is one of few New TLD conferences being offered at the time, specifically with a focus on Brand TLDs, and L'Oréal seems to be one of the first brands to begin a public discussion about its TLD plans or goals.

TLDs Applied for[edit | edit source]

  1. .beauty
  2. .garnier
  3. .hair
  4. .kerastase
  5. .kiehls
  6. .lancome
  7. .loreal
  8. .makeup
  9. .matrix
  10. .maybelline
  11. .redken
  12. .salon
  13. .skin
  14. .欧莱雅

References[edit | edit source]

Retrieved from "https://icannwiki.org/index.php?title=L%27Oréal&oldid=1372725"
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Date foundedStores the date that an object was founded, normalized to the "Month DD, YYYY" format.
1909 +
Has ICANN regionAssociates an object with an ICANN-determined Geographic Region.
EUR +
Has countryAssociates a page with a country. Territory names are extracted from ISO 3166, "Country Codes".
France +
Has entity typeSpecifies the primary classification or fundamental type of the page's subject (e.g., Event, Organization, Person).
Organization +
Has focusAssociates an object with a focus theme. Not normalized.
Beauty, Makeup, New TLDs +
Has organization typeAssociates an organization with its organizational or legal type (e.g., Non-profit, Government agency, Commercial).
Commercial +