Jump to content

Fabulous

Organization
Type Commercial
Focus Registrar, Domain Monetizeter
Region AP
Country
  • Australia
City Brisbane
Founded 2002
Websites

Fabulous Pty., Ltd. provides domain name registration and domain monetization programs. This company specializes in generating revenue for their customers through pay per click (PPC) links from the traffic the domains receive. The company is based in Brisbane, Australia and currently has over 900,000 domains under its management.[1] Formerly known as Domain Intellect, Fabulous is a subsidiary of the Australian company Dark Blue Sea, Ltd. [2]

History[edit | edit source]

  • The company was sold to Dark Blue Sea Ltd., a publicly listed company in Australia, in 2002.

At that time, Dark Blue Sea Ltd. was an Internet based company planning to register 100,000 domains in the first year of operation and therefore bought ICANN accredited registrar Domain Intellect to serve this purpose. According to Mike Robertson, previous Business Development Manager of Fabulous, the company was originally designed to service Dark Blue Sea's own internal portfolio. [4]

  • Regarding changing the name of the brand, Dan Warner, COO of Fabulous.com said, the company was looking for a more more memorable brand name and later found domain name "Fabulous.com" was for sale and, thus, the company came to be rebranded as Fabulous.com.[5] He also mentioned that the company researched and purchased over 120,000 domains in the first year for its portfolio.
  • In August 2008, Fabulous announced exclusive partnership with the domain auction company NameJet[6].
  • At the end of December, 2008, Fabulous was managing about 1,300,000 domain names; a large portion of which it also owned. At that time, approximately 85% of all domains registered with Fabulous were .com domain names; .net domains made up about 9%, .org names were 5%, and all other TLDs & ccTLDs were less than 1%.[7]
  • Today, Fabulous is in the top 15 ICANN ranked registrars for .com domain names. [8]

Products and Services[edit | edit source]

Fabulous.com provides domain name registration, domain management and monetization tools and services.

The main product of the company is through the pay per click programs where it applies revenue producing contextual links to domains using phrase breaking technology. The company also offers account management services and domain management tools, revenue reports and domain analytics packages for the customers.

Additionally, Fabulous has a Premium PPC Program for higher click through rates and higher traffic.

The criteria for a new Fabulous account are that the potential customer must transfer over 750 domains to Fabulous and the domain portfolio and must generate at least $750 USD per month. [9]

Awards[edit | edit source]

Fabulous won T.R.A.F.F.I.C. Best Overall Domain Solution for the year 2008 [10], 2006 [11] and 2004 [12].

References[edit | edit source]

External Links[edit | edit source]

Asia/Australia/Pacific, according to the ICANN Geographic Regions (ICANN Geographic Regions).

Retrieved from "https://icannwiki.org/index.php?title=Fabulous&oldid=1376523"
... more about "Fabulous"
RDF feed
Date foundedStores the date that an object was founded, normalized to the "Month DD, YYYY" format.
2002 +
Has ICANN regionAssociates an object with an ICANN-determined Geographic Region.
AP +
Has cityStores the city associated with an object. This value does not get normalized.
Brisbane +
Has countryAssociates a page with a country. Territory names are extracted from ISO 3166, "Country Codes".
Australia +
Has entity typeSpecifies the primary classification or fundamental type of the page's subject (e.g., Event, Organization, Person).
Organization +
Has focusAssociates an object with a focus theme. Not normalized.
Registrar, Domain Monetizeter +
Has organization typeAssociates an organization with its organizational or legal type (e.g., Non-profit, Government agency, Commercial).
Commercial +