.multichoice

gTLD
Type	gTLD
Subtype	dotBrand
Status	Proposed
Registry	Afilias
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.multichoice is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is MultiChoice Africa (Proprietary) Limited.

Application Details

The following is excerpted from the applicant's response to question #18:

"The applicant, MultiChoice Africa (Proprietary) Limited, is a wholly owned subsidiary of MultiChoice South Africa (Proprietary) Limited (“MultiChoice”). MultiChoice started as the subscriber management arm of M-Net, the analogue Pay-TV channel. Today it is the leading multichannel digital satellite television operator across the African continent. Its dynamic technology platform and varied bouquet of channels, built on a foundation of compelling premium entertainment, has seen MultiChoice grow its business across South Africa. We live in a world where information has become the key advantage. Today, information can travel anywhere, anytime, at great speed and in so many different ways - unlocking potential wherever it goes. At MultiChoice, we constantly look for innovative ways and push boundaries to deliver information and content that is not only entertaining, but informative. MultiChoice provides its DStv services to different market segments. The DStv bouquets cater for different lifestyles and pockets, from entry level to Premium. Its premium service provides more than 90 video + 6 HD video, 40 CD quality audio channels, 32 radio stations and 3 interactive services. DStv is also available as a niche service for the Indian and Portuguese communities. M-Net and SuperSport are part of the MultiChoice stable, which delivers premium channels and content to a growing number of subscribers. DStv Media Sales, DStv Mobile, MWEB, DStv Online, CommerceZone, SmartVillage and NMSCom also form part of the group. DStv Mobile, wholly owned by MultiChoice, has been tasked with the flagship challenge of taking Africa into the innovative and exciting realm of mobile television. With a focus on cellphone technology, DStv Mobile aggregates and produces mobile TV content and services for a number of mobile platforms and technologies. Mobile television is now accessible via 3G streaming (3G) and Digital Video Broadcast Handheld Technology (DVB-H). MultiChoiceʹs involvement in South Africa goes beyond its core business. Through its corporate social investment, the company actively participates in social transformation and through technology, enables individuals and communities to help themselves ultimately leading to growth of the economy of the country. The proposed (.multichoice) gTLD is a restricted, exclusively-controlled TLD[.]"

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