.hdfc

gTLD
Type	gTLD
Subtype	dotBrand
Status	Proposed
Registry	Afilias
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.hdfc is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED.

Application Download

The following is excerpted from the applicant's response to question #18:

"Housing Development Finance Corporation Limited (HDFC) was established in 1977 with the primary objective of meeting a social need of encouraging home ownership by providing long-term finance to households. A pioneer and leader in housing finance in India, since inception, HDFC has assisted close to 4 million customers to own a home of their own, through cumulative housing loan approvals of over INR. 3.73 trillion and disbursements of over INR. 3.02 trillion, as at March 31, 2011. It is one of the largest mobiliser of retail deposits with a deposit base of over INR 340 billion from over 1 million depositors. HDFC has a wide network of 304 offices (which includes 76 offices of HDFCʹs wholly owned distribution company HDFC Sales Private Limited) catering to over 2,400 towns and cities spread across the country. It also has offices in Dubai, London and Singapore and service associates in the Middle East region, to provide housing loans and property advisory services to Non-Resident Indians (NRIs) and Persons of Indian Origin (PIOs).In the online space, HDFC reaches out to its customers through its web site (www.hdfc.com) and .mobi-site (m.hdfc.com) in the mobile space. Over the years, HDFC has emerged as a financial conglomerate with its presence in the entire gamut of financial services including banking, insurance (life and non-life), asset management, real estate venture capital and more recently education loans. The HDFC group manages assets of over INR 6.3 trillion and has a customer base of over 39 million. For the year ended March 31, 2011, HDFC’s gross income were INR 128.78 billion and Profit after tax was INR 35.35 billion and the total assets of HDFC stood at INR 1.33 trillion Mission of .HDFC HDFC believes that the digital medium is fast-growing to become an indispensable medium for brands in the years to come. It therefore becomes imperative for HDFC to leverage our brand presence online and be technologically adept to reach out to young India. Purpose of .HDFC Currently, the web sites of HDFC are registered under several existing TLDs like “.com”, “.in”,“.net” and so on, with different second level domains forvarious products and purposes. Various second level domains are registered to protect and defend the brand HDFC. Widespread possible naming conventions⁄ Cybersquatting in the existing TLDs may mislead any financial institutional customers to various phishing⁄malicious web sites, leading to online fraud. HDFC wants to have an exclusive ownership of a TLD, as it intends to have complete control on the second-level domain names to have “worldwide Uniform presence for the Brand HDFC” and provide confidence to customers by consolidating and simplifying their online identity.

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As mentioned above in purpose .HDFC will be used for the HDFC brand, our subsidiaries and partners. It will only be available to these registrants of HDFC(including the Sunrise period). It will not be offered to the general public as it is only for limited purpose."

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