.digikey
| gTLD | |
|---|---|
| Type | gTLD |
| Subtype | dotBrand |
| Status | Proposed |
| Registry | Afilias |
| Find out more: | |
 | |
.digikey is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Digi-Key Corporation.[1]
Application Excerpts[edit | edit source]
The following is excerpted from the applicant's response to question #18: "Digi-Key represents one of the fastest-growing electronic component distributors within that marketplace. The companyʹs remarkable sales growth and its ability to consistently outperform the industry is the best evidence of Digi-Keyʹs superior service. Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future. The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to:
- deliver product and service marketing⁄advertising;
- enable marketing campaign activation;
- facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship;
- improve business operations;
- simplify Internet user navigation to information about Digi-Key products and services; and
- provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates."[2]
References[edit | edit source]
ICANNWiki resources: Content Guide | Documentation | Development || Maintenance: Articles needing attention | Candidates for deletion || Projects: Internet & Digital Governance Library