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==Types of CPA programs==

==Types of CPA programs==

The Cost per Action (CPA) affiliate program includes the following types of programs:

The Cost per Action (CPA) affiliate program includes the following types of programs:

*''Pay per Sale affiliate programs'': This is also referred to as "Cost Per Acquisition", and describes the advertising model pricing where the payment is done based either on a fixed amount for each sale or based on a specific percentage for each sale generated from an affiliate's links.<ref>[http://www.marketingterms.com/dictionary/cost_per_action/ Cost per Action]</ref>

*''Pay per Sale affiliate programs'': This is also referred to as "Cost Per Acquisition," and describes the advertising model pricing where the payment is done based either on a fixed amount for each sale or based on a specific percentage for each sale generated from an affiliate's links.<ref>[http://www.marketingterms.com/dictionary/cost_per_action/ Cost per Action]</ref>

*''Pay per Lead affiliate program'': Represents an online advertising payment model which supposes that the payment is done based on lead information. A lead is generally understood as a sign-up process, which does not involve cash transactions. A lead may be represented by an email address, phone number or a set of such type of information. No payment is due for the visitors that do not sign up. Risks are involved in the case of Pay per Lead programs since false leads can be created, but these are generally easy to spot. <ref>[http://www.webmaster-affiliates.net/affiliate.php?type=2 Affiliate Programs]</ref>  

*''Pay per Lead affiliate program'': Represents an online advertising payment model which supposes that the payment is done based on lead information. A lead is generally understood as a sign-up process, which does not involve cash transactions. A lead may be represented by an email address, phone number or a set of such type of information. No payment is due for the visitors that do not sign up. Risks are involved in the case of Pay per Lead programs since false leads can be created, but these are generally easy to spot.<ref>[http://www.webmaster-affiliates.net/affiliate.php?type=2 Affiliate Programs]</ref>  

==References==

==References==